Your brand message is a powerful thing. How your audience perceives your brand in the wild has real power – and we’re not just talking ‘positive’ versus ‘negative’ perception. Your brand needs to represent how your business runs – your identity, culture, ambitions. This is where a good branding agency comes in. Whether you need […]
Many startups and small businesses believe branding is a luxury reserved for large enterprises, but that’s not true. Branding is just as important for small and midsize businesses (SMBs). It helps set you apart from competitors, people recall your brand, and build customer loyalty. If you’re a marketing leader at an SMB who’s unsure how […]